Tempting more publishers to play along, Facebook is adding video ads to Instant Articles.
The news follows Facebook’s decision to invite any and all publishers to participate in Instant Articles by April 12.
The expansion of the mobile news-perusing service bodes well for Facebook’s nearly 1 billion daily active mobile users.
For them, it means easier access to more news sources, and faster load times for everything from text to video. Less than a year old, the initiative appears to be thriving.
