Last November, 2015, it came as a great surprise to many when the great conglomerate, PepsiCo has launched their very own mobile phones. Unlike other non-telecommunications companies which first introduced their own brand of mobile phones, many people wonder why this carbonated Soft Drink Company decided on this move especially since there is no direct relation to two different industries. This issue has been discussed after reviewing the emergence of Caterpillar and Marshall mobile phones. The former being known for its machines and construction equipment focused on creating sturdy tool for rugged use while mobile phones of the latter, a popular manufacturer of headphones and audio devices features the “loudest smartphone on Earth”. The PepsiP1 by comparison seems to be homogenous.
