Disney's previous animated feature The Princess and the Frog in 2009, while being highly critically acclaimed and taking in nearly $270 million worldwide, was not as successful as Disney had hoped. Disney expressed the belief that the film's emphasis on princesses may have deterred young boys from seeing the film. In order to market the film to both boys and girls, Disney changed the film's name from Rapunzel to Tangled, while also emphasizing Flynn Rider, the film's prominent male character. Disney was criticized for altering the classic title and story as a marketing strategy. Floyd Norman, a former Disney and Pixar animator, said, "The idea of changing the title of a classic like Rapunzel to Tangled is beyond stupid. I'm convinced they'll gain nothing from this except the public seeing Disney as desperately trying to find an audience."
