Vintage television advertisement for Post Beep Beep Cereal from the 1960s. \r
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Post Beep Beep cereal never made it to grocery stores. It was developed to the point that a scratch commercial was created consisting of filmed story boards with a narrators voice over and cartoon sound effects. While we dont know if an actual edible cereal was ever created, the mock-up commercial indicated that Post Beep Beep would have been a crisp corn cereal flavored with brown sugar and honey. The cereal was referred to as The Road Runner cereal.\r
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The characters of The Road Runner and Wile E. Coyote were created in 1948 by animation legend Chuck Jones.