Dallas 105.3 The Fan=Epic Fail

2016-02-28 3

Does the FailBlog have a radio section?\r
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105.3 in Dallas changed formats from Man Talk KLLI Live 105.3 to Sports Talk early last year and became 105.3 The Fan. Any radio geek like myself has definitely taken notice of CBSs sports barrage lately. Theyve had their eye recently on Boston, Dallas, Washington, Baltimore, and Pittsburgh. The most successful of these has been Washingtons WJFK 106.7 The Fan. Ironically, Dallas may have been its least successful attempt at launching FM Sports. \r
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105.3 The Fan has drawn no ratings and no cume. They thought becoming the new flagship of the Dallas Cowboys would give the station some meaning. The Cowboys arent even in the top 10 teams that make the most money off of radio, believe it or not. This in addition to The Fan having no direction as a station. It clearly sounds like another Live with a small sporting touch added to it. Theyre not doing anything to either KSPN ESPN 103.3 or 1310/104.1 The Ticket. dTo use football vernacular--this station is on the clock--or at least it should be.\r
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CBS can fix this easily if they actually start thinking out of the box for a change and stop looking at blueprints. Smooth Jazz 107.5 The Oasis must return to Dallas radio. Mega can move to 105.3. The Cowboys can go to KLUV 98.7 (Oldies/Classic Hits) as they were there from 2002 to 2005 since Jerry Jones is that set on always having his team on FM. The Rangers and Nascar can go back to AM 1080 KRLD where they belong. \r
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Dallas is an over-FM blahhed market. Dallas radio PDs need to realize FM is for music and AM is for talk. Im talking to you 96.7!\r
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I actually start out with news out of San Antonio. Country station KRPT 92.5 The Outlaw has responded to KPWT 106.7s format flip from News Talk to Classic Rock-leaning Adult Album Alternative by changing from country to News Talk as The Patriot. The format is essentially FM Talk 106.7s lineup moved to 92.5. Neal Boortz, Clark Howard, Mancow, Phil Hendrie, Michael Savage, Laura Ingraham are all on this new station. I think its a huge mistake flipping 92.5. San Antonio clearly rejected FM talk the last time it was tried. 106.7 was at the bottom of the ratings when it was an FM talker especially against WOAI 1200 (Clear Channel flagship) and KTSA 550 (which has an even heavier conserva-talker branding than does OAI).

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