Samsung introduced its next big thing a launch event in Barcelona last night, and it wasn’t a smartphone.
The company’s latest flagship mobile device, the Galaxy S7, was more of a supporting act to a bigger theme that Samsung is chasing along with other electronics manufacturers: virtual reality.
Members of the audience were treated to Samsung’s latest Gear VR headsets at the launch event, through which they could watch a 360-degree video of people playing freestyle soccer on the streets of Barcelona.
Once everyone removed their headsets, they were surprised to see Facebook FB +2.92% CEO Mark Zuckerberg grinning up on stage in his grey t-shirt.
He wasn’t there to talk about the S7, but the promise of virtual reality.
Virtual reality was the next platform, he told the audience.
“It’s going to change the way we live and work and communicate.”
