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Nick Jr. is an American digital cable and satellite television channel that is owned by Viacom Kids & Family Group, a unit of the Viacom Media Networks division of Viacom. The channel, which is aimed at younger children between 2 and 6 years old, features a mix of originally-produced programming, and series previously and concurrently aired on the Nick: The Smart Place to Play block, and its previous iterations, on Nickelodeon.\r
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The channel was originally known as Noggin from its February 2, 1999 launch until September 28, 2009. Sister channel The N was relaunched as TeenNick at the same time as Noggins relaunch as Nick Jr.; as with TeenNick, Nick Jr.s name was taken from a former program block on parent channel Nickelodeon, which aired weekday mornings from 1988 to 2009 under the Nick Jr. name; and still survives today on Nickelodeon as a block known in promotions as Nick: The Smart Place to Play (which regularly airs from 8:30 a.m. to 2:00 p.m. ET; 7:00 to 10:00 a.m. ET during the summer months or on designated school break periods and major national holidays), which has traditional commercial breaks and no common continuity between each series.\r
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As of February 2015, Nick Jr. is available to approximately 75,426,000 pay television households (64.8% of households with television) in the United States.
