Google has virtual reality ambitions that stretch beyond cardboard.
The web giant is planning to release a new VR headset later this year, according to a report Sunday by the Financial Times .
The move would further buttress the growing interest tech companies have shown in VR, which promises to transport goggle-wearing users to other 3D worlds.
Facebook is on the verge of releasing its long-awaited Oculus Rift headset, while Sony, Samsung and HTC are also heavily invested in the technology.
Microsoft's HoloLens , meanwhile, is aimed at augmented reality, which adds 3D computer-generated scenes to people's view of the real world.
They say it could change the way we use with computers and possibly the way we communicate with one another.
"It's still incredible early innings for virtual reality as a platform and Cardboard is just a first step, but we are excited by the progress we have seen," Pichai said during a conference call .
