This video describes why learning the basics of marketing, understanding a business, its value, mission, goals and target is important to have a truly successful digital marketing career in the online marketing industry. Marketing is generally misunderstood as sales and advertising process, which is not the truth. Rather, it has different concepts and uses as well.The video describes how knowing the core concepts and principles of marketing can be an added advantage for a candidate facing a job interview.Digital marketing is also built upon the same concepts and principles of marketing. Our online digital marketing course will help you understand the basic objectives and principles of marketing, which are useful for any business segment today.