The Prince of Wales makes a speech during a visit to the British Wool Marketing Board as Patron of the Campaign for Wool. The Campaign for Wool is a cross-industry initiative convened by HRH The Prince of Wales in January 2010. As a serious environmentalist, The Prince believes the natural, sustainable origin and highly technical structure of wool can offer fashion, interiors and the built environment many superior benefits. Choosing real wool - as The Prince understands - will also help to care for our planet.
