Rich Schefren has a great free report available called the Doctrine 2 (http://strategicprofits.com/doctrinenew). I'm plugging this download (and my own at http://www.lrsconsulting.ca) because it's information that every entrepreneur and marketer should read. Claim the Attention Age Doctrine 2 at http://www.strategicprofits.com/doctrinenew. Vote for this snowman video at http://www.strategicprofits.com/blog.