John Abraham, launched a unique social campaign -- PowerLight a Village - with an aim to light up hundreds of villages in India that are without electricity.
Along with John, the announcement of this campaign was made March 5 at the J.W.Marriott by Satyaki Ghosh, director, Consumer Products Division at L'Oréal India and Nathalie Gerschtein, general manager, Garnier.
Garnier Men has collaborated with the Chirag Rural Development Foundation (Project Chirag) as their implementation partner. The foundation has been championing the cause of rural electrification and has been instrumental in providing electrification to over 125 villages across the country.
The Garnier Men PowerLight a Village campaign will provide villagers with one solar lamp that also has an in-built mobile charging unit, one solar tubelight and one solar panel to charge their equipment. In a country like India that receives over 300 days a year, these units will help villages get a continuous supply of electricity. The campaign aims at creating awareness among consumers to contribute through their pledges on social media and be a part of a movement that will help Garnier Men in the identification and electrification of lightless villages across India using solar power.
Speaking about the campaign, Abraham said, "'PowerLight a Village' is an amazing and powerful initiative taken by Garnier Men. An initiative that will help us spread light across hundreds of villages by using natural resources like solar energy. I urge all my fans to get out and make a difference and 'take care' of not only themselves but the ones around them as well."
Nathalie Gerschtein said, "Garnier is a green brand at heart and it has been our endeavor to bring to the Indian consumer, new, different and better products relevant to their needs at an affordable price. Garnier Men has enjoyed great success in India and we are pleased to take a step forward and contribute to our society willingly. We have initiated this campaign in order to spread light across the less fortunate, remote areas of India by using natural resources like solar energy. Our consumers need not have to contribute anything in cash or kind, just their support towards the initiative online, will help the team light up another village."
Satyaki Ghosh stated, "Garnier has taken a wonderful step by keeping up to their tagline 'take care' and initiating a fruitful social campaign. 'PowerLight a village' is a great message especially for the youth of the nation. We feel that if we can work efficiently with our conscience and consumers, then we can make our society a better place to live in. 'PowerLight a village' will help us spread smiles and bring light by using renewable sources of energy like solar energy. Consumers are invited to make a difference in simple and multiple ways like actively participating in digital forums like Facebook and Twitter and also peddling on cycles that will be placed at some locations in the city."
