In the San Francisco Bay Area, where high housing costs are notorious, residents looking to make a quick buck are offering to rent their homes at super-sized prices to the 1 million visitors expected for Super Bowl 50 festivities.
Whether customers will pay such prices is uncertain, even in an area where hotel rooms are limited for the week-long extravaganza.
Of an estimated 50,000 hotel rooms in the nine-county Bay Area, the NFL has booked nearly half for players and their families, officials and employees, according to the local bowl organizing committee.
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In response, the number of listings on traditional home-sharing sites such as Airbnb and HomeAway has soared.
According to Airbnb, demand is about three times greater than for last year's Super Bowl in Arizona, with homes closer to the stadium listed at higher prices than units in notoriously apartment-squeezed San Francisco.
