Dulux has unveiled sporting sensation and Rio hopeful Katarina Johnson-Thompson as the face of its Colour of the Year for 2016, ‘Cherished Gold’. The young athlete, who is fast becoming Britain’s golden girl of sport, was chosen to represent Dulux’s Colour of the Year ‘Cherished Gold’ because she cherishes her life at home. The memories she’s made there with friends and family are a comfort to her when away competing, and inspire her to make loved ones proud by going for gold.
Stunning in a striking set of images celebrating the most cherished memories of her home life that have made her the competitor she is today and celebrating the memories closest to her heart, Katarina’s collaboration with Dulux also draws upon the brand’s over riding design theme for 2016 – ‘Looking Both Ways’. The theme encourages us to both appreciate the past and anticipate the future. Looking ahead to the challenges of Rio and beyond, the shoot shows Johnson-Thompson looking back on her experiences and memories of her home and family.
Reflecting on the ‘Cherished Gold’ campaign, Johnson-Thompson comments: “2016 is such an important year for me, with ‘gold’ firmly on my mind and in my sights! I’m a massive home-girl at heart and have enjoyed so many amazing memories in my home. I’ve actually just bought my first house - I love it, especially as it’s just around the corner from my mum, so I can still go home and cook dinner with her – some things will never change! Fronting Dulux’s Cherished Gold campaign feels like a great way to celebrate these memories as it reminds me of how proud I am to be a normal Liverpool girl going for gold. I want to make my family, and Great Britain, proud!"
Rebecca Williamson, Dulux Senior Colour, Design & Content Manager, adds: “Gold and tones of gold are being used everywhere in the design world so for 2016 ‘Cherished Gold’ is a natural evolution from ‘Copper Blush’, last years’ Colour of the Year. As metallics continue to add that feel good factor, this ochre inspired hue will offer that little touch of glamour to our interiors. With ‘gold’ set to envelop so many moments throughout 2016, we couldn’t have hoped for a better person to front our 2016 Colour of the Year. Katarina embodies promise and is set to be an athlete the nation will cherish - we have no doubt she’ll deliver on being Britain’s golden girl at Rio, too!”
