Task management startup Trello is today launching a new Power-Ups Platform to make its app more powerful and useful through the integration of third-party tools.
Meanwhile, the company also announced in a blog post that it now has more than 12 million users, up from 10 million in September.
But the platform has strategic importance, as well.
It’s aimed at making Trello the central part of an ecosystem, instead of just another tool that’s open while you’re working.
Slack and Atlassian’s HipChat have also been pursuing this area in recent months.
In this case, Trello is showing off new Power-Ups, or optional integrations, for users to turn on: Zendesk, SurveyMonkey, Giphy, Join.
me, Harvest, Corrello, Elegantt, Publicate, and FogBugz.
