Bad weather is keeping people inside, and that's bad news for the likes of Uber and other such ride-sharing services.
Uber is well aware of this trend and reckons that January brings a slowdown to its business.
Demand is sluggish these days, but lower prices for rides might convince more people to shake their seasonal laziness and go out.
At least that's what Uber is hoping for, as the company just announced notable price cuts in more than 100 cities in the U.S. and Canada.
Lower prices for rides would normally imply lower earnings for drivers, but that's not the case with Uber's new strategy.
The ride-sharing company said lower fares will not have a negative impact on drivers' earnings.
