The Scheduling Institute was developed by Jay Geier when working as Vice President of Marketing for a large private practice in Georgia. Jay Geier's marketing generated plenty of calls to the office, but the calls just weren't translating into new patients. He came to the realization it didn't make any difference the quantity of calls his marketing created when the men and women answering the telephones didn't know how to convert these types of calls into brand-new patients. With this particular awareness the concept guiding the Scheduling Institute was created. Geier put in the next few years understanding telephone calls made to the practice and trying out various methodologies for handling these calls. Finally, calls started to result in new patients, with as many as 601 new clients booked in one week.
https://www2.simembers.com/ - The Scheduling Institute Members Login
https://www.youtube.com/user/schedulinginstitute/videos - The Scheduling Institute Youtube Channel
Jay Geier spoke at conventions while building the Scheduling Institute’s very first product: a self-study kit, coined the New Patient Generation System, that taught medical professionals the best way to control their most valuable resource - their workforce. The self-study kit was first launched in The late nineties. Even though the system was doing the job and medical professionals were expanding their new patients, Jay could see that the self-study kit by itself didn’t offer enough accountability for several medical professionals. In 2005 the Scheduling Institute implemented its very first membership program, which included phone accountability for doctors and their staff members.
In 2006, one doctor realized that he wasn't going to take time to apply the self-study kit by himself, so he asked Geier to go to his practice to implement the system and teach his team in person. Right after getting back from the training, Geier could tell that having in-office classes was incredibly effective for a practice’s growth and engagement, yet knew that he was not willing to personally fly from coast to coast to train practices. Rather, he personally picked out and qualified Scheduling Institute’s “Certified Training Specialists”, and started providing in-office trainings - coined “On-Site Trainings” - to clients.
http://www.bloomberg.com/profiles/companies/0883766D:US-scheduling-institute-inc - The Scheduling Institute on Bloomberg
