The Scheduling Institute was developed by Jay Geier when being employed as V . P . of Marketing for a large private practice in Georgia. Jay Geier's marketing produced a good amount of calls to the practice, but the calls were not converting into new patients. Jay Geier understood it did not make any difference how many calls his marketing produced if the people responding to the phones did not know the way to turn these calls into new patients. With this particular realization the theory driving the Scheduling Institute was developed. Jay Geier used the next few years studying telephone calls made to the practice and trying out different methodologies for handling these telephone calls. Finally, calls began to lead to brand new patients, with as much as 601 new patients booked in one week.
https://www2.simembers.com/ - The Scheduling Institute Members Login
https://www.youtube.com/user/schedulinginstitute/videos - The Scheduling Institute Youtube Channel
Jay Geier spoke at conferences while building the Scheduling Institute’s very first product: a self-study kit, termed the New Patient Generation System, that taught health professionals how to leverage their most valuable resource - their employees. The self-study kit was first unveiled in 1997. Although the kit was working and medical professionals were ever-increasing their new patients, Jay could see that the self-study kit alone didn’t deliver enough accountability for several medical professionals. In 2005 the Scheduling Institute put in place its very first membership program, which included telephone accountability for doctors and their office staff.
In The Year 2006, one doctor came to the realization that he wasn't going to take the time to implement the self-study kit by himself, so he asked Geier to visit his practice to employ the system and train his team face to face. Soon after getting back from the training, Geier could tell that having in-office classes was extremely effective for a practice’s growth and engagement, yet realized that he was not willing to personally fly across the country to teach practices. As a substitute, he personally picked out and trained Scheduling Institute’s “Certified Training Specialists”, and began offering in-office trainings - coined “On-Site Trainings” - to clients.
Visit Jay Geier's Scheduling Institute Blog https://jaygeiersblog.wordpress.com/
