Malam Jabba- the only ski resort in the country- was freed from the hold of radical clerics after the Pakistan army’s successful operation ‘Rah-e-Nijat’. The picturesque resort, situated some 314 km away from Islamabad, is a major tourist spot. Following the restoration of the law and order situation in the Swat district, the ski resort was restored to its status as a major recreational spot by the Pakistan Army. The Khyber Pakhtunkwa Tourism Corporation in collaboration with the army, the Royal Norwegian Embassy and Right To Play- an international development and humanitarian organisation which focuses on children’s sports, an 8-day long ‘Swat Snow Festival-2012’ (March 03-10) is in full swing at Malam Jabba.
The festival was held to revive the resort by attracting tourism from across Pakistan and all over the world.
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