Major media companies have decided to try airing fewer commercials during certain primetime shows in an effort to compete with ad-free sites like Netflix and boost the value of more limited spots with advertisers.
There's a new trend that should be good news to television viewers.
According to reports, major media companies are scaling back on the number of commercials they air during primetime shows.
This change has been prompted by competition for a younger audience from ad-free, on-demand sites like Netflix and from advertisers who want less clutter in the marketplace.
Viacom has confirmed its
