Which is Best SEO vs PPC
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There has been argument for years over the benefits and drawbacks of Pay per click (PPC) versus Search engine optimization (SEO) - with a lot of people having strong views for and against both. This is a huge topic - way too much to handle completely in the following paragraphs, but I’ll summarise the highlights and give my perspective about the topic.
Some PPC pros
Quick results - can usually start seeing results within just hours (or perhaps minutes) of initiating a campaign
Only pay when a user clicks
Fairly easy to focus on the Keywords and phrases you want
Don’t necessarily need to adjust your website
Very good Tracking capabilities (so that it is easy to check, measure, adjust and enhance)
You get to define where users go (you designate the website landing page)
Can easily focus on specific areas/localities for your ad to be displayed
Achieve Page 1 visibility easily (although not necessarily cheaply)
Paid advertising can be an effective way to publicise a website (particularly a new site). However whenever you stop paying, your ads stop showing, and your traffic stops - there may be few long term benefits. Pay per click is relatively quick and easy to setup - but it is just as quick and easy for your rivals - if they've deeper pockets, they may outbid you.
So long as you recognize what a click is worth to you, and are certain that the rewards outweigh the expense, PPC could be highly effective. You wouldn't f
