PPC vs SEO - Which is Best?
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We have seen debate for many years on the good and bad points of Pay-per-click (PPC) compared to Search engine optimization (SEO) - with lots of people having strong views for and against both. This is a huge topic - way too much to cover fully in this post, but I’ll summarise the highlights and present my point of view on the subject.
Some Paid advertising strengths
Rapid outcomes - can typically start to see results within just hours (or even minutes) of activating a campaign
Only pay when a visitor clicks
Fairly simple to concentrate on the Keywords and phrases you want
Don’t always have to change your web site
Great Tracking capabilities (so that it is simple to monitor, measure, fine-tune and improve)
You're able to determine where users go (you define the landing page)
Can target distinct locations/localities for your ad to be displayed
Achieve first page visibility quickly (although not necessarily at low cost)
Paid advertising can be a very effective way to get exposure for a website (in particular a new website). However whenever you stop spending, your ads stop showing, and the visitors stop coming - there may be few long term benefits. PPC is reasonably quick and easy to setup - but it is just as quick and easy for your competitors - if they have got bigger budgets, they could ultimately win.
As long as you understand how much a click is worth, and are positive that the rewards outweigh the expense, Pay per cl
