As India preps itself to shop until it drops, for e-comm players the festive season is a logistical nightmare. In this edition, Brand Equity takes an in-depth look at their back-end operations and analyses what goes in to manage the heavy traffic & supply chain during this sale season. Tune in.
Advertising Guru, Piyush Pandey has released his much-awaited ‘Pandeymonium’ in a star-studded event. Brand Equity gets you a sneak-peek and tells what all his book is all about. Tune in.
Ambuja Cement's latest commercial starring the Great Khali has created ripples on social media. In this edition, Brand Equity finds out what the top marketers of the country think of this rather unique commercial. Tune in.