Facebook is taking yet another step to connect its more than 1 billion users with marketers and businesses, uniting the powers of social media, mobile applications and commercial enterprise to drive sales.
Facebook has announced that it would pilot two new ad formats that allow people to view and purchase products on the social media platform from their mobile phones.
The first feature is an update to Canvas, a service unveiled in June that allows businesses to promote sponsored content on Facebook.
Now, the social network is adding a feature to Canvas that displays a fast-loading page of a business's products after a user clicks on an ad.
The idea is to allow users to browse products on Facebook, instead of departing for a slow-loading Web page that might dissuade a user from following through on a potential purchase.