Since taking over from Steve Jobs as CEO, one of the things Tim Cook has brought to Apple is a greater push to address social problems.
On Tuesday at the Boxworks conference in San Francisco, Cook said he wants other companies to do the same.
"I think business has a very important responsibility to society," he said.
"And that responsibility has grown markedly in the last couple of decades or so, as government has found it more difficult to move forward or get as much done that would please the people."
Apple has taken a few important steps along that road.
Cook said the company's U.S. operations are running entirely on renewable energy, and Apple is now focused on getting its supply chain to the same point - though that could be a challenge given the scale of its factory operations in China.
