Glen Hiemstra and Gerd Leonhard talk about the important megatrends that are shaping the future of media. They discuss a number of topics, including user generated content and media, globalization, access versus ownership, copyright versus usage right, the digital natives, the net generation and the aging of the baby boomers, the growth in wireless broadband and mobility, convergence, the decline of the hit culture, the rise of the ubiquity paradigm and much more.
