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Online Reputation Management
If you have a business in today's modern world, you understand that it's not a question of whether you have an online presence or not. It's now a matter of what that online presence is. You have to know how people perceive your brand and whether that perception matches the one you desire developed. It's not a good idea to just let things fall where they might when your online reputation is involved. Businesses cannot simply let other people determine exactly what their brand is, they ought to be the one on top of it controlling the narrative.
This is where online reputation management comes in.
What is online reputation management?
Online reputation management is the practice of taking charge of a brand's credibility online. It involves continuous monitoring and ensuring that the understanding of a company stays on the beneficial side by enhancing positive material and reducing the visibility of negative content.
Why is online reputation management vital?
Everyone is online these days. Your consumers have social networks accounts, your competitors have a website, and your prospects are scouring discussion forums for product reviews. There is no getting away the power of the web and how it's become the supreme source of business for a lot of brands.
Researches have revealed that 75 % of potential clients inspect reviews initially before they make a purchase and four out of five of them pick the competitors after checking out one bad evaluation. That's eighty percent of brand-new customers lost due to a possibly mishandled online reputation.
Take control of what your customers see online and don't let others-- your dissatisfied customers or rivals-- do it for you. Or it's eighty percent of your brand-new clients out the door before they even reach it.
How do you set about managing your onli
