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Online Reputation Management
If you own a business in today's modern world, you understand that it's no longer a concern of whether you have an online presence or not. It's now a matter of what that online presence is. You need to know how individuals view your brand and whether that understanding matches the one you desire developed. It's not a good idea to simply let things fall where they might when your online track record is involved. Businesses can't simply let other individuals identify what their brand is, they need to be the one on top of it controlling the narrative.
This is where online reputation management is available in.
What is online reputation management?
Online reputation management is the practice of taking charge of a brand's track record on the web. It involves constant monitoring and making sure that the perception of a company remains on the favorable side by increasing positive content and decreasing the visibility of negative content.
Why is online reputation management crucial?
Everyone is online these days. Your consumers have social media accounts, your rivals have a site, and your potential customers are scouring online forums for product reviews. There is no escaping the power of the internet and how it's become the utmost source of business for a great deal of brands.
Studies have revealed that 75 % of possible customers check reviews initially before they purchase and 4 from five of them select the competitors after checking out one bad review. That's eighty percent of new clients lost due to a possibly mishandled online credibility.
Take control of exactly what your consumers see online and do not let others-- your dissatisfied customers or rivals-- do it for you. Or it's eighty percent of your brand-new customers out the door before they even reach it.
How do you go about handling y
