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Online Reputation Management
If you have a company in today's contemporary world, you know that it's no longer a question of whether you have an online presence or not. It's now a matter of exactly what that online presence is. You need to understand how people view your brand and whether that perception matches the one you want established. It's not wise to just let things fall where they may when your online track record is included. Companies can't just let other people determine what their brand is, they must be the one on top of it managing the story.
This is where online reputation management can be found in.
Exactly what is online reputation management?
Online reputation management is the practice of taking charge of a brand's credibility on the internet. It includes continuous monitoring and seeing to it that the perception of a business stays on the beneficial side by enhancing favorable content and decreasing the visibility of negative content.
Why is online reputation management important?
Everybody is online these days. Your consumers have social media accounts, your competitors have a website, and your potential customers are searching discussion forums for product evaluations. There is no leaving the power of the internet and how it's become the utmost source of business for a lot of brands.
Research studies have shown that 75 % of potential customers check evaluations initially before they buy and four out of five of them select the competition after reading one bad review. That's eighty percent of brand-new consumers lost due to a potentially mismanaged online track record.
Take control of what your consumers see online and do not let others-- your dissatisfied customers or rivals-- do it for you. Or it's eighty percent of your new consumers out the door prior to they even reach it.
How do you go abou
