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Online Reputation Management
If you have a company in today's modern world, you know that it's not a question of whether you have an online presence or not. It's now a matter of what that online presence is. You need to know how people perceive your brand and whether that perception matches the one you want established. It's not smart to just let things fall where they may when your online credibility is involved. Companies can't simply let other individuals identify exactly what their brand is, they need to be the one on top of it managing the story.
This is where online reputation management can be found in.
Exactly what is online reputation management?
Online reputation management is the practice of taking charge of a brand's credibility online. It involves consistent monitoring and making sure that the understanding of a business stays on the beneficial side by improving positive content and decreasing the exposure of unfavorable content.
Why is online reputation management crucial?
Everyone is online these days. Your customers have social networks accounts, your competitors have a site, and your potential customers are scouring discussion forums for product evaluations. There is no getting away the power of the internet and how it's ended up being the ultimate source of company for a lot of brands.
Studies have actually revealed that 75 % of potential consumers check evaluations first before they make a purchase and 4 out of five of them choose the competition after checking out one bad evaluation. That's eighty percent of new consumers lost due to a potentially mishandled online reputation.
Take control of what your consumers see online and do not let others-- your dissatisfied customers or competitors-- do it for you. Or it's eighty percent of your brand-new consumers out the door before they even reach it.
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