Mobile changes home shopping
The pivot of home shopping has moved to mobile from television, internet and catalogues. Mobile purchases accounted for up to 20% of the total volume of home shopping. Mobile shopping enables consumers to easily purchase goods with their smartphones regardless of time and space. Mobile shopping offers curation function which consumers can buy 'hot deal' products at special prices. Consumers can also use data for free as home shopping companies reached business cooperation agreements with mobile carriers. We will examine how home shopping has become more convenient with the emergence of mobile shopping.
