http://Carwp.blogspot.com.br (from Ford Press Release) The new Ford Focus elevates the world's best-selling nameplate with a bolder, more emotive exterior design, a finely crafted, intuitive new interior, a suite of life-enhancing new technologies and major fuel economy improvements.
Debuting at 2014 Mobile World Congress in Barcelona and unveiled at the 2014 Geneva Motor Show, the new Focus's sporty character and driving appeal is burnished by a striking horizontal grille, a cockpit-inspired interior and available paddle shifters. The new Focus, on sale from the second half of 2014, also marks the European debut of SYNC 2, Ford's advanced in-car connectivity system, as well as the new 1.5-litre EcoBoost petrol and TDCi diesel engines.
"We weren't satisfied with being No. 1; we wanted to blow people away with a stunning new version of the Focus," said Stephen Odell, president of Ford of Europe, Middle East and Africa. "New Focus marries modern design, advanced technology and leading fuel efficiency with the fun-to-drive DNA for which Focus is rightly acclaimed."
Ford first launched the Focus in 1998 and since then more than 12 million have been sold worldwide, including 6.9 million in Europe. The current Focus was confirmed last month as the world's best-selling vehicle nameplate based on Ford's analysis of the Polk registration data for the first nine months of 2013. Ford estimates Focus sales globally reached 1.1 million in 2013, including more than 300,000 in China, making it the best-selling passenger car in the fastest-growing new car market in the world.
Sophisticated design
Ford has crafted a more sophisticated and advanced Focus with a redesign that reflects the One Ford global design language that carries through the new Mondeo and Fiesta.
Available in additional new exterior colours Deep Impact Blue and Glace Blue, the new Focus has a lower, wider stance, with a new bonnet, front fascia and grille. The bonnet is sculpted with a dynamic shape from the front pillar to the corners of the upper part of the inverted trapezoid grille to deliver a strong, proud look.
Slimmer, more chiselled front headlamps and more rectangular, elongated fog-lamps add to the bolder front end. Subtle chrome details add to the feeling of elegance while the rear of the car also is sleeker with a new fascia and tailgate arrangement, as well as thinner tail lamps.
"The vision was to add more emotion to the design of Focus," said Martin Smith, executive design director, Ford of Europe. "The new Focus is more toned, and more athletic, with more refined surface language; and clearly offers a promise of the drive experience to come."
When redesigning the interior of the new Focus, Ford listened to consumer feedback and responded with a more intuitive layout, complemented by a steering wheel and central stack with fewer controls and switches. The new black satin trim and chrome detailing contribute to a cleaner, more modern look, and more logical and intuitive functions.
The new centre storage console offers more space as well as a new sliding, integrated armrest. The new adjustable console accommodates a variety of bottles and cups with the capacity to simultaneously hold a 1-litre water bottle and a 0.4-litre cup. New Focus customers also will enjoy a quieter ride, achieved by thicker carpets, thicker side window glass, and improved engine bay insulation.
"We've responded to a clear customer desire for more simplicity inside the car, creating a clearer visual connection between the key components and significantly reducing the number of buttons in the cabin," Smith added.
Touch screen control with SYNC 2
The new Focus will be the first vehicle in Europe to offer SYNC 2. Ford's advanced in-car connectivity system features a high-resolution, 8-inch colour touch screen and advanced voice control for easier access to audio, navigation, climate control and compatible mobile phones.
SYNC 2's navigation system also offers for the first time in Europe a split-screen display with detailed intersections, spoken street names, 3D highway junction and landmark views, and the MICHELIN guide and MICHELIN Green Guide. SYNC 2 enables drivers to issue simpler "one-shot" navigation destinations, and to ask the system to "play" a desired artist. Simply pushing the voice control button and saying "I'm hungry" will bring up a list of local restaurants, which you can then get directions to.
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