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Projection Mapping - Pakistan
Bank Alfalah has gone for shift in brand appearance in Pakistan. New logo of Bank Alfalah was revealed on 28th of February 2015 in Karachi, Pakistan. Bank Alfalah opted for digital design of the stage created through 3D Projection Mapping. Event was managed by BORGATA. 3Di created a 3d mapped projection experience. The 3d projection mapping show at Bank Alfalah’s logo reveal left the audience stunned.
The 3D Mapped Stage revolved around the theme of Bank Alfalah’s change in corporate identity. New logo of Bank Alfalah is Red in color which is quite different in color from the previous logo of Bank Alfalah. The story of change was well sorted through the elements used in content displayed on the stage. Vision of Bank Alfalah is to inspire and empower people to do things differently and shape their own path in life and business. A 3d mapped stage for projection reflected the sense of doing things very differently. Mission of Bank Alfalah states, “
We look at the market with fresh eyes to find new opportunities, seek new ways of enabling our customers to succeed and advance the world of finance”. The reveal of logo in innovative way has brought Bank Alfalah first to be the one in the list of using 3d projection mapping. 3D mapped projection show clearly indicates the vision and mission of Bank Alfalah supported through actions.