Projection Mapping or 3D Projection Mapping in Pakistan
When it comes to flawless cleaning, Surf Excel-Unilever Pakistan has no parallel. Being a rock-star among the detergents, Surf Excel-unilever Pakistan has always been innovative in its approach towards cutting away the stains and making the clothes feel like new and fresh. It introduces interesting slogans that dwell in the minds of consumers for long. This time, the brand used 3D projection mapping to send its message to the whole world that stains are good. The idea of using mapped projection for talking about the product was something never tried before in Pakistan. But Surf Excel-Unilever Pakistan took the challenge and joined hands with 3D Illumination to create a living digital advertisement that Pakistani audience will be dazed to watch. It got even more complicated when the idea of 3d projection mapping got combined with Architectural mapping. Architectural mapping means, a huge building was about to be used for displaying the content.
Unilever Surf Excel did a 3D Projection Mapping show in Karachi, Pakistan that said the whole story about how this product adds value to your life. It all starts with a countdown leading us to a screen that’s filled gradually with many stains. The façade of a huge building has been used as a stage for displaying all the digital mapped projection. In a nice flow, the show describes how the three keys elements of the detergent wash away even the toughest of the stains. The pretty blend of colors, digital figures and illuminations made the story all the more interesting and unique.
After the story-telling, the colorful pack of Surf Excel is unveiled as the star of the show. The huge stage displaying the Surf Excel-Unilever Pakistan animations covered by 3D Illumination was being captured live by media and people could see the wonderful show from quite a distance. A huge building coming to life and telling a story was something never expected. 3D Illumination made it happen for Surf Excel-Unilever Pakistan.
