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iBank Alfalah has gone for shift in brand appearance in Pakistan. New logo of Bank Alfalah was revealed on 28th of February 2015 in Karachi, Pakistan. Bank Alfalah opted for digital design of the stage created through 3D Projection Mapping. Event was managed by BORGATA. 3Di created a 3d mapped projection experience. The 3d projection mapping show at Bank Alfalah’s logo reveal left the audience stunned.
The 3D Mapped Stage revolved around the theme of Bank Alfalah’s change in corporate identity. New logo of Bank Alfalah is Red in color which is quite different in color from the previous logo of Bank Alfalah. The story of change was well sorted through the elements used in content displayed on the stage. Vision of Bank Alfalah is to inspire and empower people to do things differently and shape their own path in life and business. A 3d mapped stage for projection reflected the sense of doing things very differently. Mission of Bank Alfalah states, “
We look at the market with fresh eyes to find new opportunities, seek new ways of enabling our customers to succeed and advance the world of finance”. The reveal of logo in innovative way has brought Bank Alfalah first to be the one in the list of using 3d projection mapping. 3D mapped projection show clearly indicates the vision and mission of Bank Alfalah supported through actions.
3D projection mapping show incorporated the core message of Bank Alfalah policies.
Values of Bank Alfalah
You (Human) – we always put the customer and their most important needs front and centre
Your needs (Insightful) – we do all we can to understand and anticipate what will help our customers find their own way and achieve their ambitions
Your way (Ingenious) – we constantly and intelligently question the status quo to find new and better ways to do things, opportunities in the market to move us ahead
The right way (Open) – we always act with impeccable honesty, integrity and transparency in everything we do. It is the cornerstone of our business and brand.
Story of Bank Alfalah
• June 21, 1992 is the date of registration Bank Alfalah Limited. Bank Alfalah was incorporated as a public limited under the Companies Ordinance 1984.
• Bank Alfalah started its operations on November 1, 1997.
• The sixth largest Bank in Pakistan is owned and operated by the Abu Dhabi Group.
• The Bank does business through a network of over 500 branches in more than 170 cities in Pakistan.
• The Bank has an international presence in Afghanistan, Bangladesh, Bahrain and a representative office in the UAE.
• The Bank provides financial solutions to consumers, corporations, institutions and governments through a broad spectrum of products and services, including corporate and investment banking, consumer banking and credit, commercial, SME, agri-finance, Islamic and asset financing.
