In this edition of Brand Equity, we get you the broadcasting leader board from BARC’s maiden TV ratings listing the top channels across genres and much more in this report! Also, as we all know BARC is supposed to be the new industry TV currency when one talks of ratings. So does this new ratings agency mean a death knell for TAM? We get you ET NOW’s Sonali Krishna in conversation with TAM’s CEO LV Krishnan, as he gets candid like NEVER before on life after BARC, in his 1st exclusive interview!
