[Trend Insight]
The Age of Private Brands
When you enter supermarket or convenient store chains, you can easily discover products bearing the store’s name. They are called private brands which are product labels exclusive to the retailer but made by a separate manufacturer. They help boost sales and image of the retailer because they are cheaper and add exclusivity to the shop. We examine why private brands are doing so well on shop shelves these days.
[IT Observer]
IT for Broadcasting of the Future
The KOBA 2015 is a showcase for state of the art technologies in film, sound and lighting engineering. This year, solutions for 4K broadcasting and mobile broadcasting using next generation mobile networks took the spotlight. Let’s take a look at new developments in IT shaping the broadcasting environment of the future.
[Smart Start-up]
Stronghold: Introducing Novel Way To Roast Coffee
Coffee-lovers appreciate the flavor of freshly roasted coffee. But without years of barista experience, it is not easy to get that right flavor. There are a variety of machines to roast the green coffee beans, but they mostly run on gas. A local company has developed S.Trinita, entirely new concept roasting machine that can be connected with WiFi and powered by electricity. It snatched awards from the world’s most prestigious invention and trade fairs in Nuremberg, Germany and Pittsburg, U.S. We introduce how coffee can be turned into innovation.
[Question Box]
How Are Car Fuel Efficiency Ratings Measured?
Car buyers consider fuel efficiency as much as they do price or design when determining which car to buy. How exactly is fuel efficiency measured? It involves a number of standards including simulated driving cycles and an analysis of emissions. A vehicle’s actual efficiency, however, may vary depending on real road driving conditions. Learn more about the fuel efficiency testing method and some tips to boost gas mileage.
