A row has broken out in Denmark after a radio presenter took a baby rabbit and killed it live on air.
The host, Asger Juhl, said it was to highlight the hypocrisy of animal lovers.
Some critics thought it simply a publicity stunt for the station, Radio 24syv.
An animal rights campaigner invited into the studio for a debate reportedly tried and failed to save the rabbit when she realised the plan.
The presenter said he had taken expert advice from a Danish zoo before striking the rabbit twice on the neck with a bicycle pump. He claimed to have consulted a zookeeper who kills baby rabbits to feed to snakes.
Juhl added that he later took the rabbit home, skinned and cooked it for a meal with his children.
The exercise provoked an angry backlash that the station thoroughly expected.
This guy asgerjuhl killed a rabbit live on the radio and claims it was humane… he hit it with a bike pump…. absolute vile human.— Seapeekay (Seapeekay) May 26, 2015
MakeMeHoppy Signed! Thanks