Ello aims to be the world’s first social media site that doesn’t track your movements on the Net or shove advertisements in your face all the time.
Of course, there’s that other huge network that everyone and their mom, dog and some inanimate objects use. Facebook gets its billions by auctioning off your profile and choices to the highest bidder in exchange for ad revenue.
Ello wants to change that by delivering a transparent, smooth experience. Their slogan, “You are not a product” is echoed by the simple design that pushes interaction between friends to the forefront. It seems great in concept, but other social networks like Google Plus have started in the past and promised some of what Ello is trying to achieve with little change in the landscape.
Right now, Ello is in invite-only beta mode. If you’re a member of the network, please let us know about your experiences in the comments.
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