Sony MAX and SIX, the official broadcasters of the Pepsi Indian Premier League (PEPSI IPL) give its viewers a reason to cheer by launching the biggest campaign of the year –“Ismein Hai DilonKaPyaar….Ye Hai India katyohaar”. As the name suggests, the campaign aims to connect hearts, connect lives,creating a national euphoriaand strengthening emotional affinity towards the sport. ‘India katyohaar’ invites people to break their differences and join in the revelry which is aptly communicated through a heart shaped mnemonic that exudes the ‘spirit of togetherness’ this season of Pepsi IPL2015.
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