At the heart of EXPO 2015, the Universal Exhibition currently hosted by Milan, lies the Future Food District.
One of its pavilions functions just like a real supermarket, inviting visitors to purchase items and explore possible scenarios for the application of new technologies at each step of the food chain.
The 1,500 products on display are positioned beneath digital mirrors providing information about their origins, ingredients and manufacturing process. Wall screens tell you everything you need to know about a specific food: its carbon footprint, nutritional value – and even some advice for good recipes.
“This is an experiment that works. Here we sell directly to clients, so our findings are applicable immediately,” says Marco Pedroni, president of Coop Italia, which is working on the project together with the Massachusetts Institute of Technology (MIT).
“Of course, we want to test the different solutions that we present here, for six months, to decide what changes to bri
