A recent campaign for a UK pet shelter featured a digitized dog following potential adopters around a mall by jumping from one electronic billboard to another.
Recent shoppers at a mall in East London may have had the feeling that they were being followed.
That’s because they probably were, and the culprit was an adorable digitized dog.
The pixelated canine ran from one electronic billboard to another, hot on the trails of people who may be willing to give him a home.
It was part of an adoption campaign for the Battersea Dogs and Cats Home, one of the UK’s largest shelters for domestic animals.
They worked with the advertising agency OgilvyOne to create the
