Environmentalists and environmental groups are alarmed when people suddenly flocked to Sagada, specifically at Mt. Kiltepan wherein the famous scene of Angelica Panganiban and JM De Guzman in the movie 'That Thing Called Tadhana' was shot.
A blog post calls the attention of the box-office film's director, Antoinette Jadaone. The open letter states that they should have coordinated with the local tourism office so that they have prepared for the sudden flock of tourists.
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