CAN YOU JUST IMAGINE, THE MOST FUNCTIONAL SURVIVAL CLOTHING W/ BUILT IN FABRIC TECHNOLOGY THAT ALLOWS YOU TO GO SKIING IN THE COLD BUT IS FASHIONABLE ENOUGH TO WEAR TO DINNER, YEAH THIS IS IT. MY NEXT GUEST HAS DONE THE IMPOSSIBLE. HE SAYS IT GOES FROM TRAILS TO COCKTAILS & BEYOND. & ONE OF THE BEST PARTS, ITS ALL STITCHED IN THE STATES. SO JOINING ME TO SHARE FROM THE SEATTLE BASED BEYOND CLOTHING COMPANY IS THERE PRESIDENT WELCOME RICK ELDER.
>>HI FORBES, HOW ARE YOU DOING?
>>WELL, YOU'RE MAKING ME FEEL PRETTY SEXY, I HAVE TO TELL YOU.
>>YOU'RE LOOKING PRETTY SEXY ALL ON YOUR OWN SO THAT’S NOT A PROBLEM.
>>THANK YOU. BUT I HAVE NEVER SEEN SUCH STYLISH CLOTHES. I GREW UP SKIING & YOU'RE ALWAYS WEARING BIG BULKY CLOTHES. THE TECHNOLOGY HERE IS FASCINATING, HOW DID COME TO THIS?
>>WE BUILD CLOTHING SYSTEMS FOR SPECIAL OPERATIONS TEAMS ALL OVER THE WORLD. WE CAN PUT PEOPLE ANYWHERE IN THE WORLD. WE TAKE THE SAME TECHNOLOGY GIVE IT AN ICONIC STYLE & SILHOUETTE & MAKE PEOPLE ENJOY THAT AT HOME DOING EVERYDAY THINGS.
>>B/C YOUR CLOTHING IS BASED AROUND 3 THINGS I UNDERSTAND.
>>3 THINGS. WE ARE A SURVIVAL COMPANY; DON’T LET THAT FREAK YOU OUT. ALL THAT MEANS IS HEY WHEN YOU ARE WEARING OUR CLOTHING & YOU GET CAUGHT IN SOMETHING LIKE A RAINSTORM OR SOMETHING YOU DIDN’T EXPECT IT'S GOING TO PERFORM FOR YOU. UNRELENTING STYLE, YOU HAVE TO LOOK GOOD. YOU’VE GOT TO PULL IT OFF & LOOK SEXY WHILE DOING & WE WANT TO PROVIDE THAT. & THEN WE ARE STITCHED IN THE STATES. WE ARE PART OF ONLY 3% OF THE CLOTHING THAT IS WORN IN AMERICA IS ALSO MADE IN AMERICA.
>>THANK YOU FOR THAT. I'M GOING TO SHOW YOU SOME GREAT STYLES. JOE COME ON OUT HERE. NOW NORMALLY WHEN YOU WEAR FITNESS WORKOUT YOU DON’T LOOK LIKE YOU'D GO TO DINNER IN IT. THIS IS HOT!
>>JOE IS ROCKING OUR A13, REALLY SPECIAL. IT CAN BE A BASE LAYER FOR A LARGER CLOTHING SYSTEM OR YOU CAN JUST WEAR IT OUT & ABOUT. WHAT'S COOL ABOUT THE A13 IS YOU SEE AIR CHANNELS HERE THAT ALLOW HIM TO STAY COMFORTABLE WHILE HE'S MOVING AROUND & THOSE SAME CHANNELS WICK MOISTURE BETTER THEN ANYTHING IN THE INDUSTRY. YOU CAN LITERALLY GO DO ANYTHING W/ THIS.
>>& YOU LOOK GOOD DOING IT. SO FOR GUYS & GIRLS, JODI COME ON IN. THIS IS CRAZY; YOU'RE TELLING ME YOU CAN GO SKIING IN THIS JACKET?
>>ALL DAY. WE USE THE SAME TECHNOLOGY IN THIS THAT WE DO TO PUT ON GUYS THAT DO THINGS ALL OVER THE WORLD. JODI'S STYLE HERE IS THE REBEL. IT IS A JEAN JACKET STYLING, HAS A HIDDEN HOOD, JODI IF YOU COULD PULL THAT OUT. NOW IF YOU'RE GOING TO DINNER & YOU GET CAUGHT IN SOME RAIN THAT YOU DIDN’T EXPECT & YOUR HAIR IS LOOKING LIKE ITS LOOKING, YOU FLIP THE HOOD UP & YOU WALK THROUGH THE DOOR & PACK IT BACK DOWN & THEN YOU CAN GO ANYWHERE, A LIST OR OUT TO THE TRAILS.
>>SO JOE COME ON OUT. THIS JACKET JUST BLOWS ME AWAY.
>>JOE IS WEARING OUR OUTLAW JACKET & LOOKING PRETTY BADASS DOING IT I THINK. FRANKLY THIS IS AGAIN AN ICONIC JEAN JACKET STYLE, SAME TECHNOLOGY THAT WE TALKED ABOUT. SAME WHAT WE CALL OUR SIGNATURE HIDDEN HOOD.
>>I LOVE
