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Britney Spears Inks Video Game Deal With Makers of Kim Kardashian: Hollywood
Spears is the latest celebrity to try to replicate the success of Kim's game
Britney Spears wants in on the money-making machine of Kim Kardashian’s hit mobile video game.
Spears has inked an eight-year mobile gaming partnership with Glu Mobile, the makers of Kim Kardashian: Hollywood, said Glu Mobile CEO Niccolo de Masi during an earnings call on Thursday.
The singer joins fellow artist Katy Perry, who announced a similar deal with Glu Mobile in February, in trying to replicate the $74.3 million revenue generated by Kardashian’s app since its release last June.
The game will be launched in the first half of 2016.
