In a bold statement about confronting prejudices, Switzerland’s Vangardist magazine has printed the cover of its May 2015 issue using HIV positive blood.
In a bold statement about confronting prejudices, Switzerland’s Vangardist magazine has printed the cover of its May 2015 issue using HIV positive blood.
The men’s monthly magazine partnered with Saatchi & Saatchi Switzerland to make 3 thousand copies of the special edition.
Said the agency’s executive creative director, "There's been an 80 percent increase in HIV in the last 10 years…The reason why that's happening is people just aren't talking about it anymore."
