When Stern Advertising wanted to create a memorable Mother’s Day spot for Kay Jewelers®, the number one jewelry store in America – they once again partnered up with The Colonie editor, Bob Ackerman. Director, Harry Patramanis, captured the playfulness and tone of the spot. Ackerman then weaved the footage into an endearing storyline that conveys the emotional connections and family moments that make Mother’s Day special.
The agency also took advantage of the full range of The Colonie’s one-stop approach to postproduction and executive producer Mary Caddy’s skill at guiding projects from editorial through delivery.
“Complimenting our in-house services and amenities, we maintain strategic partnerships with top-caliber color grading, audio and music companies that enable us to take the reins of every phase postproduction," says Caddy. “That seamless pipeline made working on the Kay Jewelers’® spot an efficient and stress free experience.”
The Colonie is an award-winning Chicago-based creative editorial, motion design, visual FX and finishing boutique with a seamless, full-service approach to creating spots and cross-platform content that engage, entertain, inform and move audiences.
Our multi-disciplined collective of creative, technically skilled editors and designers work as creative partners with clients, following a shared vision - from rough-cut through completion. We’ve built a reputation for consistently delivering a final product that exceeds their expectations while elevating the viewer’s experience and their connection to brands. Some of our national and global clients include Nintendo, McDonald’s, Pepisco, Bayer, and Google, to name a few.
CREDITS:
Client: Sterling Jewelers, Inc.
Product: Kay Jewelers®
Spot: ‘The Chase,’ (:30 + :15)
Air Date: April 28th – May 10th 2015
Advertising Agency: Stern Advertising
Executive CD/EVP - Steve Romanenghi
Account Manager/EVP: Doug Cohen
Creative Director/Senior VP: Tom Papadimoulis
CD: Bob Felty
CD: Bob Merlotti
Producer: Chastity Soltysiak
Production Company: Company Films / Los Angeles
Director - Harry Patramanis
Executive Producers: Robin Benson, Richard Goldstein
Head of Production: Robert Nackman
Producer: John Nguyen
DP: David Lanzenberg
Editorial Company: The Colonie / Chicago
Editor/Partner - Bob Ackerman (Avid)
Assistant Editor- Graham Chapman
Executive Producer/Partner: Mary Caddy
Visual FX Company: The Colonie /Chicago
Flame Artist: Tom Dernulc (Audio Desk Flame Premium)
Transfer Company: Apache / Los Angeles
Colorist: Steve Rodriguez
Audio Post Company: Commercial Sound + Image / Cleveland
Mixer: Ed Wolff
Music Company: Hum Music / Los Angeles
Composer: Jason Miller
