Celsius Holdings Inc. A Huge Game-Changer For The Energy Drink Market .
The energy drink category continues to experience strong growth despite potential regulatory headwinds and consumer health concerns about the safety of the products.
Celsius Holdings, Inc., which has developed a “clean energy” product, and recently reached profitability, announced a 15.95 million US dollar investment from a group of global business icons.
The group includes Mr. Li Ka-Shing, the richest man in Asia, Mr. Russell Simmons and Ms. Kimora Lee Simmons.
There is no question that the energy drink category has attracted a huge consumer following, with most of the big beverage giants having an energy drink, or two, in their product portfolio.
Beverage company executives need to pay attention to this groundswell of consumer reprisal against unhealthy, un-natural ingredients if they want to continue to attract a loyal following to their energy drink brands.
One company, that has heard the consumer's demands loud and clear, and that from inception has focused on using a combination of healthy, good-for-you, natural ingredients, has been Boca-Raton, Florida based Celsius Holdings, Inc. .
Forbes Magazine Has Identified 10 Food & Beverage Trends Where Entrepreneurs Are Investing.
The Beverage Industry Continues To Face Strong Headwinds In The Traditional Soft Drink Space.
New Products Developed By Innovative Companies Will Continue To Attract Venture Capital Groups.
Beverage Companies Must Learn to Adapt to a Changing Market or Face The Risk of a Kodak Moment.
The Trend In the Direction of Low Calorie & No Calorie Beverages is Being Challenged by a New Category of Calorie-Burning or Negative-Calorie Options.
There's an old adage on Wall Street that goes "The trend is your friend". When most of us hear that, we think of the trend in the overall stock market. However, that same conventional wisdom can be applied to other areas of the capital markets.
As an investor, one of the approaches that provides the greatest opportunity for the accumulation of wealth is to find a new innovative trend in a mature industry thirsty for change, become a part of the early adopter community, and invest in the company that is first to market with a product or service based on the innovation.
Forbes Magazine, in their January 30, 2015 issue, addressed 10 key areas in this sector that are attracting the attention of smart money. The number four category highlighted in the article was Fat-Burning Drinks. The company that appears to be receiving the most attention these days, in the marketplace, is a small, innovative company located in South Florida by the name of Celsius Holdings, Inc.
The article indicates that "Celsius Holdings has been at this for 11 years, quietly selling its research-backed, fat-busting drinks in GNC, Shaw's, Ralphs, 24 Hour Fitness gyms, and other chains. Revenue shot up almost 50 percent in its most recent quarter, though Celsius is still struggling for profitability".
The story goes on to say that "soon, the company could get a visibility boost from a big competitor - Nestlé shared its research on fat-burning drink formulas last summer and is in the process of trying to formulate a beverage that will stimulate your metabolism and help you burn more fat".
The transformation of this company has been nothing short of spectacular. Gerry David, Celsius' CEO chronicled the turnaround of Celsius Holdings, Inc. and the company's victory in coming back from the brink, in a Retailing Today magazine article.
The success of the rebuilding and rebranding process over the past three years has not been lost on investors. Last year Celsius Holdings, Inc. stock was up 47%, and at Altitrade Partners we are looking for even bigger gains in 2015. The stock continues to be our single best investment idea for the year.
Why Big Beverage May Want To Keep Their Eyes On Celsius Holdings
A new management team, brought in three years ago, has dramatically turned things around through a successful rebuilding and rebranding initiative.
Changing consumer trends, show traditional soft drinks are declining in popularity, while the functional beverage market experiences broad appeal and increasing public acceptance of newer, innovative brands.
Industry data shows that most of these new brands are developed by small, entrepreneurial companies, and after a successful “proof of concept” phase are acquired by larger industry players.
The “calorie-burning” or negative-calorie category, pioneered by Celsius, is experiencing a revitalization with Nestlé’s November 2014 announcement that they will develop a new product in this beverage category.
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