Celsius Holdings Inc. is a science-based functional beverage company, founded in April 2004 to launch the world's first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer.
Celsius Holdings Announces Strategic Partnership Investment of $15.95 Million from Global Business Icons .
Partnership deal involves strategic investors providing significant investment and global business influence in the publicly traded beverage company as well as appointment to its board of directors
Celsius Holdings, Inc., is the creator and marketer of Celsius, the world’s first Negative Calorie and Fat Burning beverage with significant benefits to consumers focused on accelerating weight loss, fitness and a healthier lifestyle.
Celsius provides clean energy and is backed by clinical science, and today announces an investment of $ 15.95 million led by Hong Kong based Horizons Ventures, a private investment arm of Mr. Li Ka-Shing, Mr. Russell Simmons and Ms. Kimora Lee Simmons.
“Celsius is thrilled to announce this strategic partnership led by Horizons Ventures, Russell Simmons and Kimora Lee Simmons. On the cusp of our positive fourth quarter, we are excited for these business icons to join our team,” said Gerry David, CEO of Celsius Holdings, Inc. “This strategic partnership will broaden our reach across consumers and will further strengthen our position in both domestic and global markets.”
The investment led by Horizons Ventures, Russell Simmons and Kimora Lee Simmons confirms the vision of long time Celsius investor Carl DeSantis, who founded Rexall Sundown and grew it into the world’s leading Vitamin Company. Mr. DeSantis sold Rexall Sundown for 1.8 billion U S DOLLARS in 2000 and made a strategic investment in Celsius in 2007.
“We always saw Celsius as a brand of the future with all its proven benefits,” said Mr. DeSantis. “We were creating a new category and that is always quite a challenge. But it’s those types of challenges that are the most rewarding if you work hard and stick with it. It takes time and strategic investment. We have always believed that Celsius was a winner with the potential to become a global brand. We are thrilled to welcome our new partners. They are visionaries with a proven track record. Together along with our existing management team, we will do great things.”
“This is an interesting time in tech-centric food and beverages products as more consumers are striving towards healthier lifestyle,” said Chris Lai of Horizons Ventures. “We are excited to support the Celsius team, who is meeting this growing demand with a revolutionary formula that keeps you energized while burning calories.”
"As a practicing yogi and vegan, I’m always cognizant of my health and what I put into my body. I found Celsius at a local market, fell in love with the drink’s clean energy and called Kimora immediately. It was clear we needed to learn more about the company,” said Mr. Russell Simmons.
“I am proud to announce my new partnership with Celsius as a strategic brand builder and innovator,” said Ms. Kimora Lee Simmons. “Energy has always been a key force in both my life and career and I’m excited about the potential this brand has to help people push themselves further towards their goals, be they related to fitness, family or fun. I also look forward to this unique opportunity to directly impact Celsius’ creative direction moving forward."
Celsius Holdings, Inc. Reports Record Fourth Quarter Profit and Full Year 2014 Financial Results
Revenue grew 57% to 4.59 million U S DOLLARS , compared to 2.93 million U S DOLLARS last year
Domestic revenue grew 74% .
International revenue grew 45%.
Gross profit margins improve to 40% .
Significant milestones were achieved in the fourth quarter for Celsius, achieving profitability for the first time with revenues growing to a record $ 4.6 million .
2424 N Federal Hwy Ste 208
BOCA RATON, FL 33431-7780
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+1-561-2762239 (Phone)
+1-561-2762268 (Fax)
Stephen C. Haley Chairman of the Board
Gerry David President, Chief Executive Officer
Geary W. Cotton Chief Financial Officer, Director
Janice H. Haley Vice President - Marketing Communications
Darren Hopkins Vice President - Marketing
Nick Castaldo Director
Kathleen M. Dwyer Director
Kevin F. Harrington Director
James R. Cast Independent Director
Thomas E. Lynch Independent Director
