Hindus believe in the theory of "mahurats" or auspicious timings in every step in life - be it to begin a new venture or making an important purchase. Akshaya Tritiya is one such momentous occasion, which is considered one of the most auspicious days of the Hindu Calendar. It is believed, any meaningful activity started on this day would be fruitful. Akshaya Tritiya, also known as "Akha Treej", is traditionally the birthday of Lord Parasurama, the sixth incarnation of Lord Vishnu. Buying gold is a popular activity on Akshaya Tritiya, as it is the ultimate symbol of wealth and prosperity. Gold and gold jewellery bought and worn on this day signify never diminishing good fortune.
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